55 Web Strategist Skills That Get You Hired in 2026

💡 Tip:SEO is foundational for web strategists. Show you understand both technical and content-driven approaches.

💡 Tip:GA4 expertise is now required. Show you can extract insights that drive business decisions.

💡 Tip:CRO directly impacts revenue. Show you can run experiments and drive measurable improvements.

💡 Tip:UX and SEO work together. Show you understand user behavior and can optimize for both.

💡 Tip:Content strategy ties SEO to business goals. Show you can plan content that ranks and converts.

💡 Tip:Platform knowledge is essential. List the specific CMS platforms you've worked with.

💡 Tip:Many web strategist roles include paid media. Show you can optimize ad spend for ROI.

💡 Tip:Automation skills show you can scale marketing efforts. Include specific platforms you've used.

💡 Tip:Executives expect clear data storytelling. Show you can present complex data simply.

💡 Tip:You don't need to be a developer, but basic technical knowledge helps implementation.

💡 Tip:Strategic insight comes from understanding the competitive landscape.

💡 Tip:AI proficiency is increasingly expected. Show you can leverage AI for strategic advantage.

💡 Tip:Web strategy is about connecting digital tactics to business outcomes.

💡 Tip:Strategy without data is guessing. Show you make decisions based on evidence.

💡 Tip:Strategists must translate complex data into actionable recommendations.

💡 Tip:Strategy means nothing without execution. Show you can lead projects to completion.

💡 Tip:Digital evolves rapidly. Show you stay current and adapt strategy accordingly.

💡 Tip:The best strategies combine analytical rigor with creative solutions.