Rosa Adeyemo
Product manager — clinical software
I build software that clinicians have to use whether they like it or not, which sets a fairly high bar for not wasting their time. Eight years across hospital systems and remote monitoring. My rule is that nothing ships until I have watched someone use it during an actual shift.
Toronto, Canada
Experience
Lead Product Manager
2022 — Present- Own the inpatient documentation product used across eleven hospitals and about 9,000 clinicians.
- Cut median note-completion time from 6.4 to 3.8 minutes by removing fields rather than adding shortcuts.
- Ran the FHIR migration that finally let us stop maintaining four bespoke integrations.
- Sit on the clinical safety board, which means I have signed my name to things that matter.
Product Manager
2019 — 2022- Ran the remote cardiac monitoring product from 300 to 14,000 enrolled patients.
- Redesigned the alert model after we found nurses were dismissing 92% of notifications unread — the fix was fewer alerts, not better ones.
- Built the escalation pathway with the clinical team instead of for them, which took three months longer and worked.
Associate Product Manager
2017 — 2019- Lab ordering and results delivery for a regional network.
- Learned regulatory documentation the slow way, and that a workflow diagram nobody in the lab recognises is fiction.
Clinical Systems Analyst
2015 — 2017- Supported the EHR rollout across three wards, mostly at 3am during cutover weekends.
- The best product education I have had, and I would not repeat it.
Projects
Note redesign
Northline Health · 2023Removed 41 fields from the inpatient note after auditing what was actually read downstream. Median completion time fell by 40% with no loss in chart completeness.
- Clinical workflow
- Research
- EHR
FHIR migration
Northline Health · 2024Moved eleven hospital integrations from bespoke HL7v2 feeds to a shared FHIR layer over fourteen months, one site at a time, with both paths live throughout.
- Interoperability
- FHIR
- Migration
Alert model rebuild
Cadence Remote Care · 2021Rebuilt cardiac alerting around risk tiers rather than thresholds. Notification volume dropped 71% and the acknowledgement rate went from 8% to 64%.
- Safety
- Data
- Monitoring
Escalation pathway
Cadence Remote Care · 2020A shared on-call model between our triage nurses and partner clinics, designed in the room with both. Adopted by nine clinics and still running unchanged.
- Service design
- Clinical ops
Shift shadowing programme
Northline Health · 2022Every engineer and designer on the team does one overnight ward shift a year. Voluntary in the first year, unanimous by the second. Costs us four days and saves considerably more.
- Team practice
- Research
Consent registry
Meridian Diagnostics · 2018A single source of truth for patient consent across a regional lab network, replacing five spreadsheets and one filing cabinet that nobody had opened since 2011.
- Privacy
- Compliance
Skills
Product
Discovery, roadmapping, prioritisation, pricing, stakeholder management
Healthcare
HL7v2, FHIR, clinical safety cases, HIPAA, PHIPA, care pathway design
Data
SQL, cohort analysis, experiment design, Looker, dbt
Ways of working
Contextual research, service blueprinting, incident review, mentoring
References
Rosa is the first product manager I have worked with who deletes more than she adds. Our clinicians noticed before anyone told them anything had changed.
She came to nights for a week before she proposed anything. Nobody from a software company had ever done that, and it showed in what she came back with.
The alert rebuild was the cleanest spec I have been handed. It said what we were not doing, which is the part everyone else leaves out.
Credentials
Clinical Safety Officer certification
2021CPHIMS
2019Education
University of Toronto
MSc Health InformaticsThesis on alert fatigue in inpatient monitoring, which turned out to be the whole career.
McMaster University
BSc NursingPractised for two years before moving to the software side.